At the end of the day, it’s all about making money. You can have all those strategies and plans that you’ve drawn up, but if you’re not turning a profit then what good are they? In this article, we’ll be going over five top marketing strategies for trading platforms. These aren’t just any old strategies either – they’re the same ones being used by industry leaders and they’re sure to increase user engagement, customer base, and revenue.
- Be Mobile Responsive – Many Forex traders will have accounts with multiple trading platforms. If you want those users to be able to access your website from every device possible then it needs to look good on a smartphone, tablet, or desktop. We see this all the time with sites that aren’t responsive – the information is squished together and impossible to read, certain parts of the site are cut off, etc. An example of a good forex trading platform that is mobile responsive is Meta Trader 4.
- Socialize – There are dozens of reputable social media platforms out there (Facebook, Twitter, LinkedIn, Google+, Pinterest, Reddit, etc.) that can be used to drive traffic, increase customer engagement, and strengthen your brand. Be sure to sign up for all of them (especially Facebook) as they’re some of the most popular sites around and chances are many people will want to follow you on multiple platforms.
- Improve User Engagement – One of the main reasons users come to trading platforms is because they want to learn more about trading. If you can provide good educational content about your platform on a consistent basis, users will keep returning and learning from it. This will improve user engagement which will help generate quality leads for your business.
- Increase Conversion – When a website has a high bounce rate, it presents a problem for marketers. They need to know which parts of the website are proving to be unhelpful and before they can make those sections better, they need to know where the issues lie. This is why conversion ratio tracking is important – if you don’t know how many people are coming to your site and converting, then you won’t know what changes need to be made.
- Have A Strong Domain – A strong domain name is important for any online business. It’s your identity and you want it to represent your brand effectively. To that end, make sure the domain name is catchy and easy to remember, has an appropriate TLD (top-level domain), and contains keywords and phrases related to your business.
- Optimize For SEO – If you want to be found in search engines like Google, Amazon, or Bing then you need to optimie your website. Use high-quality content, increase page authority through link building, use tags that are relevant to the content on your site (title tags, meta description tags), and give your site some time to accumulate authority before moving on to other SEO strategies.
Promoting your forex trading platforms can be difficult, especially in a crowded industry. The strategies above have helped numerous companies in the Forex space and they can help you too if you give them chance to work.
